Club Phoenix

Hope & Redemption: Finding Faith in the Prison Yard with Rich Santana

Season #2

This week on From the Ashes, I sit down with Rich Santana, founder of Debt Behind Me, Wealth Before Me, to discuss his personal transformation and how it led him to a life of leadership, service, and faith. Rich opens up about his early life growing up in a broken home, where sports became his identity and party culture led him down a path of self-destruction. After hitting rock bottom and finding himself in prison, Rich experienced a major shift when three fellow inmates invited him to pray with them in the prison yard. Although he was raised Catholic, Rich had never read the Bible until then. His decision to surrender to faith set him on a path to leadership and transformation, ultimately leading him to become a marriage counselor and ministry leader.

Rich shares how shifting his mindset and surrounding himself with a supportive community helped him redefine success and purpose. We discuss key topics like forgiveness, self-awareness, and the importance of working together in relationships to overcome obstacles.

Key Moments

[03:01] Growing up in a broken home: Rich reflects on his early life and how family dynamics shaped his path.

[07:48] The emptiness of success: How sports and the party lifestyle left Rich feeling unfulfilled and lost.

[10:31] The turning point: Rich’s experience in prison and how three inmates inviting him to pray changed his life.

[19:09] Practical tools for change: Rich describes the rehab program that taught him how to reframe negative thoughts and step into leadership roles.

[22:54] Leading with compassion: How Rich’s spiritual transformation allowed him to see others through a different lens and embrace service.

[29:12] Lessons from marriage: Rich explains the key principles he and his wife use to help couples overcome conflict and thrive.

[50:04] Financial and emotional freedom: The foundation of Rich’s ministry and its mission to help couples manage debt, improve communication, and heal together.

About Our Guest

Rich Santana is a faith-driven leader and the founder of Debt Behind Me, Wealth Before Me, a ministry dedicated to helping others find redemption, financial freedom, and purpose. Growing up in Brawley, California, in a broken home, Rich struggled to find his footing, immersing himself in sports and later getting caught up in the party lifestyle. After years of personal challenges and misdirection, he experienced a powerful mindset and faith shift, surrendering to a higher power and rediscovering the strength to rebuild his life. Today, Rich is a full-time minister and marriage counselor, working alongside his wife to guide couples through healing and growth. His story of transformation serves as a testament to the possibility of redeeming lost time, the importance of hard work, and the peace that comes with faith.

Connect with Rich

 

About the Host:

Valerie Hwang Beck is a holistic wellness coach, personal growth mentor, and board-certified Ayurvedic Practitioner. As the founder of Intrepid Wellness and creator of the year-long mentorship program Club Phoenix, Valerie specializes in guiding individuals through life’s challenges, empowering them to emerge stronger, more resilient, and purpose-driven. Through From the Ashes, Valerie shares dynamic conversations that ignite hope, healing, and transformation.

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